Founder
New York City
Selected Clients: Etro, Missoni, Jason Wu and Senreve.
Nova Vox, a boutique consulting and advisory firm in the luxury fashion industry, specializes in building brand equity and image. They offer comprehensive services such as brand awareness, repositioning, market entry, client expansion, and strategic insights to reach new luxury consumers.
BOTTEGA VENETA
Vice President of Marketing and Communications, Americas
New York City
Directed formulation of Americas' communication plans and. tactics to engineer desirability, excitement, and frenzy for successful repositioning of the brand as directional and hedonistic under Daniel Lee's creative direction.
HUGO BOSS
Vice President of Marketing and Communications, Americas
New York City
Spearheaded the conceptualization and execution of communication strategies to position the brand under the artistic direction of Jason Wu. Developed data-driven plans and tactics to acquire new clients.
GIORGIO ARMANI
Vice President of Public Relations
New York City
Oversaw all public relations activities in the United States and Canada for all seven brands of the Armani Group. In this role, I successfully redefined the identities of each brand, resulting in a significant increase in non-paid media coverage and a double-digit sales growth.
Director, Global PR and Special Projects
Milan, Italy
EARLIER CAREER
Served in various PR and communications roles, gaining foundational experience and developing industry expertise. Roles included Public Relations and VIP Relations Manager at Roberto Cavalli, Media Planner at Calvin Klein, and Public Relations Assistant at Costume National.
