ABOUT
Bojan Kostic has cultivated a diverse and successful career, assuming leadership positions at esteemed fashion brands such as Bottega Veneta, Hugo Boss, Calvin Klein, Costume National, Roberto Cavalli, and Giorgio Armani. In each role, he has successfully reshaped the communications landscape, enhancing brand visibility, consumer engagement, and sales growth.
As a visionary thinker, Bojan excels at crafting compelling narratives that enhance brand value. His strategies are grounded in data and real-world insights, skillfully combining traditional PR methods with innovative digital and social-first initiatives. This balanced approach consistently yields impactful and memorable brand campaigns.
Bojan’s meticulous attention to detail and knack for creative problem-solving enable him to manage multiple projects under tight deadlines, resulting in measurable success stories. Currently, as a Marketing and Communications Consultant at Nova Vox PR Advisory, he’s expanded his expertise in crafting brand experiences across various consumer touchpoints. By collaborating across functions and driving innovative partnerships, he’s enhanced customer acquisition and revenue growth for esteemed clients like Jason Wu, Etro, Missoni, Senreve, and Chanel.
Beyond strategy and execution, Bojan’s passion for people and effective leadership has fostered high-performing teams in a culture of growth and learning. His ability to build and maintain strong relationships extends beyond his immediate teams, encompassing marketing and PR units and even C-suite executives.
A true global citizen, Bojan’s fluency in English, Italian, German, and Serbian has been pivotal in his international communications campaigns. This linguistic proficiency, coupled with a deep understanding of diverse cultures, allows him to connect with a global audience.
Bojan Kostic is more than just a PR, Marketing, and Communications expert. He’s a storyteller, strategist, team leader, and visionary, all dedicated to crafting compelling brand stories. Guided by the conviction that every successful brand is rooted in a captivating narrative, Bojan is always ready to help that story unfold and be shared.
Experience
NOVA VOX ADVISORY
Founder
New York City
Selected Clients: Etro, Missoni, Jason Wu and Senreve (DTC)
Nova Vox, a boutique consulting and advisory firm in the luxury fashion industry, specializes in building brand equity and image. They offer comprehensive services such as brand awareness, repositioning, market entry, client expansion, and strategic insights to reach new luxury consumers.
BOTTEGA VENETA
Vice President of Marketing and Communications, Americas
New York City
HUGO BOSS
Vice President of Marketing and Communications, Americas
New York City
Spearheaded the conceptualization and execution of communication strategies to position the brand under the artistic direction of Jason Wu. Developed data-driven plans and tactics to acquire new clients.
GIORGIO ARMANI
Vice President of Public Relations
New York City
Director, Global PR and Special Projects
Milan, Italy
EARLIER CAREER
Served in various PR and communications roles, gaining foundational experience and developing industry expertise. Roles included Public Relations and VIP Relations Manager at Roberto Cavalli, Media Planner at Calvin Klein, and Public Relations Assistant at Costume National.
Calvin Klein
2020 - TODAY
2017 - 2020
2014 - 2017
2010 - 2014
2003 - 2010
Experience
2020 - Today
NOVA VOX ADVISORY
Founder
New York City
Clients: Etro, Missoni, Jason Wu, Senreve, Chanel
Nova Vox, a boutique consulting and advisory firm in the luxury fashion industry, specializes in building brand equity and image. They offer comprehensive services such as brand awareness, repositioning, market entry, client expansion, and strategic insights to reach new luxury consumers.
2017 - 2020
BOTTEGA VENETA
Vice President of Marketing and Communications, Americas
New York City
Directed formulation of Americas' communication plans and. tactics to engineer desirability, excitement, and frenzy for successful repositioning of the brand as directional and hedonistic under Daniel Lee's creative direction.
2014 - 2017
HUGO BOSS
Vice President of Marketing and Communications, Americas
New York City
Spearheaded the conceptualization and execution of communication strategies to position the brand under the artistic direction of Jason Wu. Developed data-driven plans and tactics to acquire new clients.
2010 - 2014
GIORGIO ARMANI
Vice President of Public Relations
New York City
Oversaw all public relations activities in the United States and Canada for all seven brands of the Armani Group. In this role, I successfully redefined the identities of each brand, resulting in a significant increase in non-paid media coverage and a double-digit sales growth.
Director, Global PR and Special Projects
Milan, Italy
Steered global implementation of public relations strategies for all brands of the group, including planning, cancellation, inquiries, resourcing, risk mitigation, and proposal
development for global events and related communication plans.
EARLIER CAREER
Served in various PR and communications roles, gaining foundational experience and developing industry expertise. Roles included Public Relations and VIP Relations Manager at Roberto Cavalli, Media Planner at Calvin Klein, and Public Relations Assistant at Costume National.
Calvin Klein
Strategic Brand Leadership
Transforming communications for iconic fashion brands, enhancing visibility, engagement, and driving sales growth.
Brand Communication Strategy
Expertise in reshaping brand narratives to elevate consumer engagement and market presence effectively.
Sales Growth Solutions
Proven strategies to boost sales through innovative communication and brand visibility enhancements.
